21st February 2013

Admoda Launches Rich Media Mobile Ads

Admoda today launched the ability for advertisers to run Rich Media ad campaigns on Smartphones and Tablets.

Whilst Admoda believe text and banner ads still play a very important part in mobile advertising, their platform now allows advertisers to deliver experiences that go way beyond what can be achieved using text, static graphics, or GIF animations.

Examples of Rich Media ads include:

— Banners that float or expand across the page, providing a large area for interaction and display of changing content/information to the user;
— Video players launched within an ad: A video player application can now be launched on a mobile website or app without the user having to leave the site they are browsing;
— Live content changes such as galleries, video feeds and live chat can be displayed without having to reload the mobile web page;
— Interactive ads that allow sites to communicate with users through features such as sign-up forms, location on a map, tweeting and social media interactions.

Benefits include:

For Advertisers/Agencies:
— More compelling ads which provide a far more exciting, fun and engaging user experience.
— Users can interact within the ad itself – no landing page required, and this user interaction will greatly increase the take up of services/products being promoted.
— More space available to get the message across, to offer services in an attractive way, and to really catch the user’s attention.

For Publishers – mobile website owners:
— Users can interact with a Rich Media ad without having to leave the Publisher’s site.
— High CPM earnings possibilities.
— Rich Media ads can liven up a site, acting as exciting content for visitors.

“We are very much looking forward to welcoming a wide range of Rich Media brand campaigns onto our network” Terry Jackson, Admoda CEO, commented. “The continued growth of smartphone and tablet inventory on a global basis means that running Rich Media is now a viable model.”

Over the last year Admoda has continued to experience phenomenal growth. The company is proud of the fact that they are still out-competing their competitors on all levels – they have a fraction of the people, less offices and are funded by profit – yet are still delivering tens of billions of ads each month for a wide range of high profile clients. Jackson continued: “We far outstrip the productivity of any of our competitors when you compare the volume of business, and quality of service, our efficient team delivers.”


Leave a Reply

Your email address will not be published.