25th January 2013

Retailers to Spend $55bn Annually on Mobile Marketing by 2015

Retailers to Spend $55bn Annually on Mobile Marketing by 2015, , Juniper Report Finds.

As retailers increasingly utilise mobile devices as a touchpoint on each stage of the retail lifecycle, a new report from Juniper Research has found that annual spend by retailers on mobile marketing will reach $55bn, almost double the $28bn level expected this year… MORE

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